Optimizing Facebook Advertising for Better Lead Quality Facebook is one of the biggest advertising platforms owing to the huge audience size and gives options for advertisers beyond Google and YouTube. However, Facebook advertising poses a bigger challenge as targeting is not based on keywords but on factors like demographics, interests, etc. While optimizing many international brands […]
Before you say, “not another pixel!”, let us be candid enough to tell you that if you run Facebook ads, the pixel is a must. A Facebook pixel on your website can not only help you track lead converting on your website but also improve your ad management. If you are in the e-commerce business: […]
