Many beginner entrepreneurs and small businesses turn to Google Ads as their go-to marketing platform, drawn by its potential for delivering a strong return on investment. At this stage, these entrepreneurs often prefer to manage their Google Ads campaigns themselves avoiding the extra expense of hiring an agency, which could strain their budget. This guide […]
Learn More
Location targeting allows advertisers to show their ads to users within specific geographic areas, enhancing the relevance and effectiveness of their campaigns. However, the intricacies of location settings require correct configuration. An improperly configured location targeting can lead to ads being shown to audiences far beyond the targeted market, diluting the campaign’s impact and wasting […]
Learn More
PPC: 15 Tips to Reduce Your Google Ads Cost-per-Conversion Cost-per-conversion (also known as Cost per lead/sale) is a critical metric for all businesses. If you are seeing a higher cost per conversion than usual or want to optimize your account to reduce it, there are a lot of things to check. Before you hop on […]
Learn More