When it comes to SEO for WordPress, there is always a mention of two industry leading tools- RankMath and Yoast. We deployed these tools quite often on client’s websites and want to share our experience which can help you in making the selection based on your requirements. This article will focus on the fundamental SEO tasks required for […]
You have heard the rumors! You need a website, you want to run ads, and drive more business! Now you want your website to get live but have no idea where to start. How expensive will it be? Can you do it or do you need to hire someone for a cost which might become […]
How to Easily Move Your WordPress Blog from a Subdomain to a Primary Domain Subfolder: A Step-by-Step Guide for Small Businesses Recently, we planned a move from blog.seocodex.com (sub domain) to secodex.com/blog (domain sub folder). As such, we are in the right place to guide our readers on how to plan this move so that […]
Many beginner entrepreneurs and small businesses turn to Google Ads as their go-to marketing platform, drawn by its potential for delivering a strong return on investment. At this stage, these entrepreneurs often prefer to manage their Google Ads campaigns themselves avoiding the extra expense of hiring an agency, which could strain their budget. This guide […]
HubSpot is one of the mainstream CRM platforms for marketing, sales, and customer services. When a contact is generated in HubSpot, they can be nurtured via automation, reached via the sales team through integrations (call, email, what’s app), and eventually converted into a customer. For a business getting started with HubSpot, we share a few […]
A lot of brands entered the Edtech Industry during the Covid era. Being a niche industry, the huge competition caused many of these businesses in the Edtech industry to consolidate their offerings. From a holistic standpoint, there is still a huge demand in the industry, and brands continuously compete to gain a winning edge. Personalized […]
While traditional reliable marketing methods like hoardings, flyer distribution, and print advertising have been behind successful marketing campaigns, the rise of digital marketing channels presents an opportunity to scale business growth. As the digital landscape continues to evolve quickly, businesses that have traditionally relied on and thrived on offline marketing strategies are facing a pivotal […]
Location targeting allows advertisers to show their ads to users within specific geographic areas, enhancing the relevance and effectiveness of their campaigns. However, the intricacies of location settings require correct configuration. An improperly configured location targeting can lead to ads being shown to audiences far beyond the targeted market, diluting the campaign’s impact and wasting […]
A search-friendly website architecture implies that all the website pages and links are easily accessible through different website elements within a few clicks. This helps website visitors find the right information improving the user experience. This also helps search engine spiders access all the pages resulting in index and ranking the pages. All this ties […]
PPC: 15 Tips to Reduce Your Google Ads Cost-per-Conversion Cost-per-conversion (also known as Cost per lead/sale) is a critical metric for all businesses. If you are seeing a higher cost per conversion than usual or want to optimize your account to reduce it, there are a lot of things to check. Before you hop on […]
What is Website Architecture Friendly Vs Non-friendly SEO friendly Website Architecture Flat Vs Deep Website Architecture Best practices to create the right architecture Examples of Website Architecture FAQs What is Website Architecture Website architecture organizes your website pages through navigation, categories, content, and elements. A well-laid-out website architecture aims to make all the information accessible to […]
If you have ever worked with e-commerce website development, then you would have noticed that there are a huge number of product pages. And more times than not, duplicate URLs are created with same content. As such, canonical tag is used to tell Google spiders that a particular page is your primary version, which needs […]
A lot has been said over the past years about migrating your website to a secure protocol. Unless you are writing for fun and have a simple blog, migrating to https is a no-brainer. Moving to https helps in search engine optimization efforts. It also creates trust signals for your visitors as a secure padlock […]
The work-from-home culture has created many challenges, and after gaining a few pounds (actually more than a few), I decided to get back on track and start a workout regimen. And I was in the market to try whey protein. So I went to one of the UK brands suggested by a friend (thanks Adi). […]
Optimizing Facebook Advertising for Better Lead Quality Facebook is one of the biggest advertising platforms owing to the huge audience size and gives options for advertisers beyond Google and YouTube. However, Facebook advertising poses a bigger challenge as targeting is not based on keywords but on factors like demographics, interests, etc. While optimizing many international brands […]
Before you say, “not another pixel!”, let us be candid enough to tell you that if you run Facebook ads, the pixel is a must. A Facebook pixel on your website can not only help you track lead converting on your website but also improve your ad management. If you are in the e-commerce business: […]
Google Analytics: This is the most critical tool for your business, and is absolutely free. Get insights of your visitors, total sessions, unique users, average time spend on page, bounce rate and more. Leverage the tool to power your marketing strategies as this tool will tell you traffic sources and exit paths. Implement ecommerce tracking […]