Google Analytics: This is the most critical tool for your business, and is absolutely free. Get insights of your visitors, total sessions, unique users, average time spend on page, bounce rate and more. Leverage the tool to power your marketing strategies as this tool will tell you traffic sources and exit paths. Implement ecommerce tracking […]

How to find and fix canonical errors for e-commerce website If you have ever worked with e-commerce website development, then you would have noticed that there are a huge number of product pages. And more times than not, duplicate URLs are created with same content. As such, canonical tag is used to tell Google spiders […]

Basics: Set up Google Analytics on your website If you are setting up your first website, one of the basic things which must be done is to install Google analytics script on your website. Google Analytics is a power tool that will do more than you can think of. Here are some stats that you […]

First steps into Digital Marketing (for students, beginners and entrepreneurs) Digital marketing is vast, and there are clearly too many things to learn. That is why, most professionals choose a sub-field to start with and then continue their journey across the other fields of digital marketing. This guide will help you in recognizing how digital […]