How to conduct Google Ads Audit As businesses are consolidating and preparing for the post-covid world, it is critical to ensure that advertising dollars are strategically spent for the best returns. Performing a PPC audit will ensure that you are tracking and attributing revenue from paid channels correctly, and find the missing opportunities to improve [...]

Google Analytics: This is the most critical tool for your business, and is absolutely free. Get insights of your visitors, total sessions, unique users, average time spend on page, bounce rate and more. Leverage the tool to power your marketing strategies as this tool will tell you traffic sources and exit paths. Implement ecommerce tracking […]

First steps into Digital Marketing (for students, beginners and entrepreneurs) Digital marketing is vast, and there are clearly too many things to learn. That is why, most professionals choose a sub-field to start with and then continue their journey across the other fields of digital marketing. This guide will help you in recognizing how digital […]