The first question many businesses ponder over is whether they need a PPC audit or not. Is the in-house team or PPC manager leveraging all the possible opportunities to convert the paid traffic? You need a PPC audit if:
- You want to revamp or expand your paid presence on Google and Bing
- Your cost per acquisition (CPA) is not lowering and you want to bring it down
- No noticeable improvements in conversions MoM/YoY
- You want to improve your Search Impression Share
- Account structural improvements