When it comes to SEO for WordPress, there is always a mention of two industry leading tools- RankMath and Yoast. We deployed these tools quite often on client’s websites and want to share our experience which can help you in making the selection based on your requirements. This article will focus on the fundamental SEO tasks required for […]
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You have heard the rumors! You need a website, you want to run ads, and drive more business! Now you want your website to get live but have no idea where to start. How expensive will it be? Can you do it or do you need to hire someone for a cost which might become […]
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How to Easily Move Your WordPress Blog from a Subdomain to a Primary Domain Subfolder: A Step-by-Step Guide for Small Businesses Recently, we planned a move from blog.seocodex.com (sub domain) to secodex.com/blog (domain sub folder). As such, we are in the right place to guide our readers on how to plan this move so that […]
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Many beginner entrepreneurs and small businesses turn to Google Ads as their go-to marketing platform, drawn by its potential for delivering a strong return on investment. At this stage, these entrepreneurs often prefer to manage their Google Ads campaigns themselves avoiding the extra expense of hiring an agency, which could strain their budget. This guide […]
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HubSpot is one of the mainstream CRM platforms for marketing, sales, and customer services. When a contact is generated in HubSpot, they can be nurtured via automation, reached via the sales team through integrations (call, email, what’s app), and eventually converted into a customer. For a business getting started with HubSpot, we share a few […]
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A lot of brands entered the Edtech Industry during the Covid era. Being a niche industry, the huge competition caused many of these businesses in the Edtech industry to consolidate their offerings. From a holistic standpoint, there is still a huge demand in the industry, and brands continuously compete to gain a winning edge. Personalized […]
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While traditional reliable marketing methods like hoardings, flyer distribution, and print advertising have been behind successful marketing campaigns, the rise of digital marketing channels presents an opportunity to scale business growth. As the digital landscape continues to evolve quickly, businesses that have traditionally relied on and thrived on offline marketing strategies are facing a pivotal […]
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Location targeting allows advertisers to show their ads to users within specific geographic areas, enhancing the relevance and effectiveness of their campaigns. However, the intricacies of location settings require correct configuration. An improperly configured location targeting can lead to ads being shown to audiences far beyond the targeted market, diluting the campaign’s impact and wasting […]
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A search-friendly website architecture implies that all the website pages and links are easily accessible through different website elements within a few clicks. This helps website visitors find the right information improving the user experience. This also helps search engine spiders access all the pages resulting in index and ranking the pages. All this ties […]
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