FAQ
Google Ads Management FAQs
Adwords is Google (Alphabet) online advertising platform that enables individuals and businesses to run ads on Google’s search engine, search networks, and publisher partners. A business can bid on keywords in its domain, showcase its advertisement and attract relevant audiences to its website or app. Adwords follow pay-per-click model which means that business is charged only if a click occurs on the ad.
Keywords are the search terms used by people to find information. The information can be on a product or service. Using the right keywords ensures that your brand is placed in front of prospective customers.
Adwords is being leveraged by start-ups, new businesses as well as mid-sized businesses. It is an affordable way to get prospective customers or clients. Also, Adwords can be started with a minimal budget.
Google is the world’s largest search engine which has an index of millions of websites. When a customer search for any keywords, an advertiser can run a campaign through Adwords to bid on those particular keywords. When a bid is made, it goes in an auction with other advertisers. The bid winners’ ads are then placed on Google’s search engine where a customer can see those ads, and click on them to find a product or service. An advertiser only pays for clicks, and not impressions.