The website conversion rate for most websites is 2 to 4 percent. That means that for every 1000 people visiting your website, only 20-40 people end up as customers. What is also interesting to note is the people who convert on your website take multiple visits. In 2019, the energy sector required an average of 4.18 visits before converting, while financial services customers required 2.35 visits.
Retargeting is the best way to get visitors back to the website. In a survey, it was found out that 3/4 of people notice retargeting ads and about 26% of people click on the ad to go to the website. These numbers clearly signify the importance of retargeting. In our guide, get to learn the following: