Google Adwords Training
Learn to run search, display and shopping campaigns on Google Adwords. Includes Bing advertising too!
(Coming Soon)
Introduction to Google Adwords
1
What is SEM (Search Engine Marketing)
2
Sign up for Google Adwords Account- its free.
3
Understanding types of Campaigns
4
Setting up Search Campaign
5
Keywords and types
6
Negative keywords
7
Ads and ad structure
8
Understanding Ad Auction
9
Ad Extensions
10
Bidding Strategies
11
Remarketing for Search Ads
12
Expanding audiences for Search Ads
13
Bid Adjustments
14
Google Tools- Performance Planner, and Keyword Planner
15
How to carry a quick audit for Adwords
Measurement
1
Conversions
2
Attribution
Display and Remarketing Campaigns
1
Remarketing Audiences
2
Audiences Expansion
3
Display Campaign Types- Standard and Smart
4
Display Ad Formats
5
Audiences for Display Ads
6
Launch Display Ads
7
Exclude Placements
Shopping Ads
1
What are Shopping Ads?
2
Merchant Center Account Set up
3
Set up Product Feed in Merchant Center
4
Launch Google Shopping Campaign in Adwords
5
Automate Bidding
6
Driving people to brick and mortar stores with local-product ads
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