Google Adwords Training

Learn to run search, display and shopping campaigns on Google Adwords. Includes Bing advertising too!

(Coming Soon)

Introduction to Google Adwords

1
What is SEM (Search Engine Marketing)
2
Sign up for Google Adwords Account- its free.
3
Understanding types of Campaigns
4
Setting up Search Campaign
5
Keywords and types
6
Negative keywords
7
Ads and ad structure
8
Understanding Ad Auction
9
Ad Extensions
10
Bidding Strategies
11
Remarketing for Search Ads
12
Expanding audiences for Search Ads
13
Bid Adjustments
14
Google Tools- Performance Planner, and Keyword Planner
15
How to carry a quick audit for Adwords

Measurement

1
Conversions
2
Attribution

Display and Remarketing Campaigns

1
Remarketing Audiences
2
Audiences Expansion
3
Display Campaign Types- Standard and Smart
4
Display Ad Formats
5
Audiences for Display Ads
6
Launch Display Ads
7
Exclude Placements

Shopping Ads

1
What are Shopping Ads?
2
Merchant Center Account Set up
3
Set up Product Feed in Merchant Center
4
Launch Google Shopping Campaign in Adwords
5
Automate Bidding
6
Driving people to brick and mortar stores with local-product ads

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Lectures: 30

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