Career in Digital Marketing

Did you know?

  1. There are more than 5 billion search queries per day on Google as compared to 3.5 million in 1999
  2. There are 2.7b active users on the biggest social media platform Facebook
  3. YouTube viewers are expected to reach 1.86 billion by 2021
  4. Amazon consolidated net revenue in 2019 amounted to 280.52 billion US dollars

(Source: Internetlivestat, statista)

It can be easily inferred from the above data that existing online brands are continuously trying to expand their presence and new brands will be looking to establish their digital presence and will need digital marketers.

Digital marketing is the use of online technologies to drive advertising and sales. People go online to search on the web, network on social media channels, consume content, read emails, browse native apps, play games, and more. Digital marketing is the way to reach people across these platforms and build a relationship (lead or sale). It can be done via a variety of methods like:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Social Media Advertising (Facebook Advertising etc)
  • Influencer Marketing
  • Affiliate Marketing
  • Content Marketing
  • Video Marketing

To start a career in digital marketing, one can start with any of the specializations listed above and then with on the job training and specialized courses, learn the whole gamut of digital marketing, and go for a managerial role in Digital Marketing.

Digital Marketing Salary

The starting salary of an entry-level digital marketing specialist is $48,000* (US). However, once you have gained experience in the field, and a better position, the salary can reach up to $126,000* for a digital marketing manager.

The average salary in India for digital marketing specialists is Rs 3.5 lakhs**.

(Source: payscale,

What does Digital Marketing job entail?

The ultimate goal for a digital marketer is to drive traffic to the website and eventually leads or sales. The first aspect is to bring traffic to the website from different channels- paid marketing, organic traffic, managing social media presence, affiliate marketing, and more. The second aspect is to analyze the website, observe traffic trends, website optimization, and research. Overall, a digital marketer should know different channels to drive traffic, and convert traffic into customers.

Our Courses:

Google Adwords Training

Google Adwords training is an exhaustive practical based tutorial on how to run paid advertising on Google and its search partners. Once you are done with training, you will have complete knowledge of how to run your ads on Google and other search engines. You will also learn how to run display banners and shopping ads.

Facebook Advertising Course

In our Facebook training course, we will show you how to set up ads manager/business manager, and the back end tool by Facebook, which is needed to run ads on Facebook and its network. The training will include how to define your audiences, ad optimization, bidding, and launching a campaign.

Keyword Research

Our keyword research training is free. Learn how to discover keywords and evaluate them. We share with you the tools and strategies to power your keyword research.