It can be easily inferred from the above data that existing online brands are continuously trying to expand their presence and new brands will be looking to establish their digital presence and will need digital marketers.
Digital marketing is the use of online technologies to drive advertising and sales. People go online to search on the web, network on social media channels, consume content, read emails, browse native apps, play games, and more. Digital marketing is the way to reach people across these platforms and build a relationship (lead or sale). It can be done via a variety of methods like:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Advertising (Facebook Advertising etc)
- Influencer Marketing
- Affiliate Marketing
- Content Marketing
- Video Marketing
To start a career in digital marketing, one can start with any of the specializations listed above and then with on the job training and specialized courses, learn the whole gamut of digital marketing, and go for a managerial role in Digital Marketing.